We're a quarter of the way in and 2016 already seems to be the year that Virtual Reality (VR) hits tipping point. With personal and business uses alike on the up, it will be interesting to see how much of a role this will play for our exhibitor clients as conference season approaches.
In a recent article for O2 News, Alyson Edmunds looked into the various VR kits available and how these are already being applied in the business environment. From the Thomas Cook 360 Holiday App to Savills Estate Agency's VR tours and now Facebook's subsidiary Oculus VR, businesses in the B2C sphere are beginning to effectively and successfully apply VR to their marketing, in such a way that it enhances the services they have been providing for years.
“Facebook Inc. Chief Executive Mark Zuckerberg says a new computing platform comes around every 10 years. This year, he says, the next one arrives: virtual reality. Mr. Zuckerberg is trying to will that prediction into reality with Oculus VR, a Facebook subsidiary that in March begins shipping its $600 virtual-reality headsets, dubbed the Rift.”
As a creative and forward-looking agency who prides ourselves on our keen eye for current trends and the opportunity to innovate, we have been contemplating ways to incorporate VR into insurance sector and financial services marketing.
Our clients are always looking for different ways to stand out from the crowds and attract visitors to their stands at events, preferably via a memorable and lasting experience. A VR experience could fit this brief. Providing an alternate yet life-like scenario to catch guests' attention may be the perfect solution to keeping them engaged long enough to stick around for a conversation - or at least to stay in their imaginary VR world on your stand (and away from others) for a little longer.
Helena Martin, Content Manager
Prosper is Assistant VP of Digital Adoption & Communications at Barclays PLC, a Visiting Lecturer at Cass Business School, and a contributor to Econsultancy. You can follow her on Twitter or connect via LinkedIn.