Mobile devices have had a huge effect on the world of website design. Responsive web design is something of a buzz phrase at the moment but it shouldn't be underestimated. Research suggests that mobile internet usage will overtake desktop internet usage by 2014! In short, responsive web design is a method of ensuring your website looks good and functions well across the range of mobile phones and tablets. This has become increasingly important as the adoption of smart phones and tablets has led to more people accessing the internet on the move. For this reason alone you need to ensure that your website not only looks good on a mobile device, but that your target audience are able to find relevant information easily. To add to the importance of responsive web design Google has added mobile accessibility into their algorithm for calculating search engine position.

Mobile websites and applications are all well and good but they can be costly to develop, use a lot of resource to maintain and run the risk of dating quite quickly. Therefore your first port of call should be to focus on ensuring that your main corporate website responds to the device being used. To see how your existing website works across a range of devices put your URL into this tool: Am I responsive? - test your website

We recently launched a redesign of our own website as our previous site was not responsive. We made the decision to start from scratch on a more modern Content Management System (CMS) instead of developing our old site because that would have proved more costly and time consuming in the long run. This is how our site responds to the different devices out there:

brandformula responsive web design

Related reading:

The growth of mobile marketing - Microsoft tag

More people have mobile phones than clean toilets - Mashable

Why responsive web design is good for SEO - The Drum



Craig Freeman, Director of Digital Services

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