IMPRA is 2 years old tomorrow and hoping to replicate the success of the fruit-themed 'Fresh Thinking’ branding from last year. Indeed, the first event went so smoothly and the branding proved so popular that we were asked to repeat the branding for this year… with a twist.
So, tomorrow, the event won’t be just fresh... it will be ‘Twice as Fresh’! The branding has incorporated twice the amount of fruit & head combos and, hopefully, will be twice as engaging.
Fingers crossed it all comes to fruition (geddit) as we envisaged on the day!