HALLOWEEN: What keeps our clients awake at night?

'Tis the season to be scary, and we've spent all week exploring the deepest, darkest fears that keep our clients awake at night. Here's a round-up of what spooks our clients, from digital dooms to eerie exhibitions.

Events: That no one will turn up

Halloween Martin 2
Halloween Martin 2

Martin's advice for clients who are terrified that their events will turn out to be more like ghost towns is to:

  • make content relevant and resonating
  • keep people informed
  • appeal to both corporate and personal characters

Read it here.

Exhibitions: That they won’t get enough value out of the exhibition

Eric
Eric

Eric's clients are haunted by the prospect of having their resources wasted at exhibitions. His solutions are:

  • stand attractions
  • integrated strategy
  • think 'pre-during-post'

Read it here.

Digital: That they cannot control the conversation online

craig
craig

Craig's digital clients' biggest nightmares are around losing control of online conversations. His tips include:

  • active listening tools
  • content strategy
  • social media policies & procedures

Read it here.

Consultancy: That marketing is not taken seriously within their organisation

Bina
Bina

The marketing managers and teams we work with face the demons of their organisations failing to take marketing seriously. Bina's hocus pocus remedy consists of:

  • understanding clients
  • measuring against clear objectives
  • making a difference to your company's bottom line

Read it here.

Creative: That their brand lacks personality

nick
nick

The personality of their brand is what gives Nick's clients the heebie jeebies. Here's his checklist for ensuring their branding howls personality:

  • know what you stand for
  • stand out from the crowd
  • stay on brand

Read it here.

Happy Halloween!

Any other fears keeping you awake at night? Trick or Tweet us - @brandformula_uk