The response to the first Airmic conference to be held in Liverpool has so far been very positive. Exhibitors and delegates have found the ACC to be well set up for the range of activities that take place, including meetings, topical sessions and the creative activity on the stands. One of the highlights yesterday was the Q&A session on the Allianz stand with David Weir, the Paralympic gold medalist and London Marathon winner. The level of commitment and passion that he shows for his sport was something to be admired, as was his desire to leave a legacy for wheelchair racing, through the coaching and mentoring of the next generation of British winners.

This morning seems a little quieter after the various drinks receptions and dinners that took place last night, but overall it seems the conference has provided some good opportunities for our clients to do business and build relationships.

Click here to see the Twitter conversations that have gone on throughout the conference