brandformula and Effective Image to merge

Leading insurance marketing communications consultancies, brandformula and Effective Image, announced today (1st May 2014) that they are merging with immediate effect. The combined organisation will trade as brandformula. Martin Wiggins, MD of brandformula, commented:

“The cultural similarities of the two firms combined with an excellent strategic fit, will enable our combined business to offer a greater depth of expertise - including the business critical area of reputation and content management - and resources to our expanding client base.”

brandformula Limited is a branding and engagement consultancy serving mainly B2B clients within the financial services sector in the UK, Europe and the Middle East, with a concentration upon insurance, reinsurance, financial services and banking.

What makes brandformula unique is its blend of finance and insurance sector experts working alongside the consultancy’s creative and marketing professionals.

Simon Hayes, CEO of Effective Image, added:

“We are extremely pleased to have reached agreement with brandformula. We share the same values of entrepreneurship and independence and we have a huge respect and regard for the skills, expertise and experience of the brandformula team and the strong reputation they have established in the London market and beyond. This merger will enable us to build and expand our international business and complement our existing London market client base.”

Established in 1997, Effective Image has grown to become a leading full-service branding and communications agency, with a strong reputation for creating and building powerful brands in the international re/insurance sector, in particular the London Market, through offering a full range of integrated marketing and communication channels.

Note to editors

brandformula

brandformula Limited is a branding and engagement agency operating within the financial services sector, with a concentration upon insurance, reinsurance, financial services and banking.

It mainly serves B2B clients in the UK, Europe and the Middle East. They include many of the largest and most well-known insurers, London Market specialist insurers, Lloyd’s businesses, international and national brokers, MGAs, risk managers, banks and trade associations.

Its primary aim is to maximise engagement for its clients’ brands and propositions either via design, positioning, consultancy or communication. This includes providing a variety of consultancy services, creative design, digital identity & tools, communication services, reputational management and events & exhibitions.

What makes the business unique is its blend of sector experts working alongside the organisation’s creative and marketing professionals. In addition to insurance, its financial services clients include the banking, investment, fund management & accountancy sectors.

Effective Image

Established in 1997, Effective Image has grown to become a leading full-service branding and communications agency, focused on the international re/insurance sector, with specific expertise in the London insurance market.

Effective Image enjoys a reputation for creating and building powerful brands in the insurance sector, with clients such as Lloyd’s, many leading insurers and all the major brokers, benefiting from their strategic thinking and creative excellence. Its offering includes: branding and design, web and e-marketing solutions, PR and Social Media.

For more information, contact:

Martin Wiggins, MD brandformula mwiggins@brandformula.co.uk

Simon Hayes, CEO Effective Image Ltd simon@effectiveimage.com


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