Mark Huxley, Director at brandformula, wrote a piece on social media in the insurance industry which has been published today as part of the Summer 2014 issue of Insider Quarterly, the Intelligent Quarterly from the publishers of The Insurance Insider.
Huxley introduces his article by acknowledging the shift in the insurance sector's thinking, whereby the vast majority is now taking its digital footprint seriously and considering how social media can be harnessed as a channel to help spread companies' own messages in a different way.
He comments that, although it's fair to say it still lags behind many others, the sector is catching up quickly.
Mark goes on to explore the various benefits generated by social media and the trends which have appeared amongst businesses who are using it effectively, whilst warning of the need to take care with the "more publicly ubiquitous social media channels such as Twitter, or in some cases Facebook".
The final and perhaps most important point to consider is that, whether or not a company elects to engage themselves with social media, in reality there is not an opt-in or opt-out.
Brands across the globe are being spoken about every minute of every day across the entirety of social media in all its various guises, where news travels at the speed of light and where reputations can be made as well broken in quite literally a matter of minutes.
Read Mark's full article on the Insider Quarterly website.
photo credit: Jason A. Howie