Building value propositions for businesses is something I have been doing for the past three decades. Or minutes. Or months. Can’t remember. My attention span usually doesn’t last longer than the preceding sentence, even though it took me only six seconds to read it.
Growing in the digital age is not easy, and the next information is coming as fast as your thumb is sliding on your smartphone. The challenge of building a brand story has become even greater in the process, but Dave Sutton explains why businesses should really make the effort to comply with such standards. Helping companies capture this essence and putting it forward is part of what we do at brandƒormula Consulting, and we try to do it with style.
“If you have trouble capturing very clearly and directly the essence of why you do what you do and how you do it, then you can bet your customers will, too.”
Original article: How to Create a Compelling Six-Second Brand Story, Dave Sutton
Published on May 18, 2016 by Dave Sutton
Hugo Seilly, Marketing Analyst at brandformula consulting