Our countdown is on to this year's Insurance Marketing and PR Awards and Conference, and in the lead-up we'll be sharing IMPRA/IMPRC-related insights each day until 10 June. As our Executive Director, Mark Huxley, had his first rehearsal of his IMPRC PechaKucha 20x20 (what?!) presentation today, we thought this would be a good place to start...
What is PechaKucha?
PechaKucha is a presentation format devised by Astrid Klein and Mark Dytham of Klein Dytham architecture. PechaKucha 20x20 consists of the presenter showing 20 images, each for 20 seconds. While the images advance automatically, the speaker talks along to the images, using them to demonstrate each point.
What's this got to do with the Insurance Marketing & PR Awards and Conference?
The IMPRC session in the morning of 10 June will feature three presentations in this style. The aim is to deliver engaging, fast-paced presentations, which are set to be themed upon creating differentiation and breaking the mould.
The three speakers will be exploring how they achieve this through three different methods: The Power of Branding by Annabel Venner, global brand director, Hiscox, Creative Strategy at the Sharp End by Rob Scott, group creative director, TLC Marketing, and last but most definitely not least, a Strong Message and Innovative Communication by our very own Mark Huxley, executive director, brandformula and Lamb.
Mark's pleased with how the rehearsal went and is looking forward to delivering his first ever PechaKucha 20x20 presentation at the IMPRC 2016.
Click here to find out more about PechaKucha.
Or click here for more on our headline sponsorship and branding for the 2016 IMPRAs.