3 days until IMPRA

A big part of marketing and PR is content generation, especially in today's digital age. As we look forward to the Insurance Marketing & PR Awards and Conference in 3 days, we are reflecting on our 5 favourite content marketing quotes: 1. “We need to stop interrupting what people are interested in and be what people are interested in.”

– Craig Davis, former Chief Creative Officer at J. Walter Thompson

2. “I realised the importance of having a story today is what really separates companies. People don't just wear our shoes, they tell our story.”

– Blake Mycoskie, CEO of Tom’s Shoes

3. “Don’t find customers for your content, find content for your customers.”

– Jay Acunzo, VP @ NextView (ex. HubSpot & Google)

4. “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”

– Ann Handley, Chief Content officer at MarketingProfs

5. “Content is a commitment, not a campaign.”

– Joanna Lord, VP of Marketing at Porch

Do you have a content marketing quote that deserves to be in our list? Let us know on Twitter or LinkedIn.